Aug 8, 2021
Content marketing is increasingly seen as a competitive advantage. But how can we create new content in an efficient and sustainable way? What can Singapore and Asia learn from an established freelancing landscape such as the United States? How can you level up as a freelance content writer in a global marketplace? This week we check in with Steve Pockross for our new Freelancing around the world series to discuss how brands can repurpose their existing content and explore new marketing channels. He shares how his content writing platform Verblio is scaling and streamlining their freelancer matchmaking process as well as highly desired qualities possessed by their most successful and in-demand writers.
Steve Pockross brings more than 25 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to create an industry-leading content creation platform with 3,000 U.S.-based writers supporting the creation of premium content at scale in every niche. Verblio has been named an Inc 5000 winner 2x, a Mercury growth winner 5x, and was named a Colorado Company to watch in 2020. He also served in marketing, strategy, and operational leadership roles at LiveOps, Tendril, Western Union, Marketing Technologies Group and HSBC.
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Steve's LinkedIn: https://www.linkedin.com/in/spockross
Verblio website: https://www.verblio.com/
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Check out other series on our channel:
💃🏻FCE Working Women https://youtube.com/playlist?list=PLyEgcfzkuV7pxWdPKSFiDzh7O8kvDy5HH
In the meantime, you can catch up on our previous FCE episodes:
🎨Freelance Creative Exchange
https://www.youtube.com/playlist?list=PLyEgcfzkuV7oC7Nl3njGLaVsG0aMXh96p