Dec 19, 2020
Monetisation is a question that's on every podcaster’s mind. In the US, podcast advertising spending will cross the $1 billion mark in 2021. For the season finale of Working Women, we speak to Jaime Ng, founder and CEO of MatchCasts and the industry expert in podcast monetization about why brands are reluctant to get onboard podcast advertising at the moment, obstacles faced by podcasters wanting to monetise their content and how Asia will be a big market for podcast advertising in the future.
Jaime Ng is the founder and CEO of MatchCasts, a podcast advertising startup. Through her career as a CMO and entrepreneur, she has helped many companies scale and grow quickly across B2B and B2C businesses in the United States and Singapore such as TripAdvisor, MySpace, MediaCorp and Redmart to name a few.
Join: https://matchcasts.com/
Connect @matchcasts on LinkedIn and Twitter
🎧 Listen to us on
Apple Podcasts: https://podcasts.apple.com/us/podcast/freelance-creative-exchange/id1401167998
Spotify: https://open.spotify.com/show/6gYc5ECrUgd1TNbVSWGw5w
For a trio podcast experience visit: https://www.freelancecreativeexchange.com/
🎥 Watch the main Freelance Creative Exchange series, a podcast about business of podcasting here: https://www.youtube.com/playlist?list=PLyEgcfzkuV7oC7Nl3njGLaVsG0aMXh96p
This is filmed in accordance with social distancing measures.
Filmed at Impixel
Audio partner: Audio-Technica (S.E.A.)
These episodes are recorded on the following microphones.
AT5040: https://www.audio-technica.com/cms/wired_mics/ebf915ca0e65db10/index.html
AT4041: https://www.audio-technica.com/cms/wired_mics/b43bffe4d4295274/index.html